Once the receiver is selected, tap on the + button next to the input box. Share with us what is missing! This will start the process of verifying your account as an official brand. This could be either a personal account or an Official Account, depending on the publisher. WeChat supports one-on-one texting, group chats, multimedia sharing, and more. So this is considered as a new trajectory to increase discovery on WeChat, which has been a rather closed ecosystem by principle (in terms of privacy settings and discoverability) from the beginning. You will then be asked to create your WeChat Channel by providing the following information: Name. In the email, youll need to provide the following information: If your application is successful, youll then be able to create a WeChat Channel using your personal account. This will turn your WeChat Channel into an Official WeChat Channel for your brand, which you can then use to promote your business. On December 19, Irish boyband Westlife livestreamed their first-ever online concert on Chinese social app WeChat's short video and livestreaming platform, WeChat Channels, drawing over 28 million viewers and generating over 160 million likes in just three days. Print. The main thing is you need an account linked to the card. This image is not<\/b> licensed under the Creative Commons license applied to text content and some other images posted to the wikiHow website. Cookies in this category allows us to see and record how users interact with AdChina.io. 1. WeChats answer to the boom in short video content. Tell us a bit about yourself, and well connect you with a Chinese marketing expert to show you possibilities of advertising in China using our platform. Use this to your advantage, and promote your Official Account content with your verified WeChat Channel. The developer provided this information and may update it over time. Use call options and visual engagement in live chat. Synonyms that can be found online and offline, How to register to WeChat Channels to start posting on the Channels timeline. This image is not<\/b> licensed under the Creative Commons license applied to text content and some other images posted to the wikiHow website. Improve your first-party data by attracting more visits into owned channels, then stitch the data across channels to optimise the customer journey. Enter an address, ZIP code, and phone number from that country, and tap Next > Done. Solution: Switch off your device and reinsert your SIM card to the card slot. This app is great and has a lot of functionality. To configure routing and work distribution, you can create a workstream or select an existing one. wikiHow, Inc. is the copyright holder of this image under U.S. and international copyright laws. Everything you wanted to know about WeChat Video Channel. This document provides a summary of the research findings and questions . By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. Graph 3: Demographics of WeChat Channels Each WeChat Channel post may have the following elements: The most popular WeChat channel content is very similar to that found on Douyin or TikTok. Next, click on the icon in the Channels dashboard to access the settings menu. Its expected to reach 600 million DAU in 2022. If your WeChat account was registered in Mainland China, click. To use a Wechaty Puppet Service, you need a TOKEN for that service, and pass it to Wechaty, then you will be able to use that Puppet Service. The Everbright Securities Research Report believes that once Video Store can close the loop of live stream eCommerce, its likely that the GMV (Gross Merchandising Value) of this channel will grow rapidly. It's mostly available in English now. Include your email address to get a message when this question is answered. Select New.The New WeChat page appears.. On the General tab, in the Step 1: Account details area, enter the following details:. Customers are also encouraged to have a mechanism in place to inform their agents that their communications with end users may be monitored, recorded, or stored. Offer personalised engagement with customers across multiple channels, especially WeChat. 3. Step 2: Add Channel. Use a WeChat channel To enable social channel linking In Admin Center, click Channels in the sidebar, then select Messaging and social > Messaging. I'm Shreya and enjoy collaborating with China digital marketing experts to share the best advice for growing your business in China. But what is it exactly? Despite the fact that Alibaba's marketplace Taobao, as well as short video platforms Douyin and Kuaishou, have dominated China's overcrowded live commerce sector, Tencent still expects to count on WeChat Channels to give it a try. Feed less algorithm driven compared to Duoyin and TikTok : Those users get videos based on ones they liked before, so marketing on those platforms requires a wide target. WeChat Video Channels makes it easy to scroll through the video feed to find interesting ones quickly. Shilin Song August 31, 2022 New WeChat features, WeChat guides & tips. WeChat Channel mainly covers 27 different video contents including music, comedy, fashion, lifestyle, emotional growth, entertainment, education, anime, news, social service, traveling, photography etc. It enables brands and businesses to grow using organic sharing and leveraging audience engagement by reaching the audience outside of the users social circle can also increase engagement. Any questions just comment below. Shame, because I would have liked to keep in contact with my Chinese friends easier. In WeChat, make sure that you select Security Mode under Message Encryption Method for encryption of the chat messages. For information, Upgrade Omnichannel for Customer Service. Step 1: discover WeChat app in your app store Please read my original post to see all the steps. To unbind a WeChat Official Account from Oracle's WeChat third-party platform, perform the following steps (or see the slide show attached to this answer, available in English or Chinese): Go to https://mp.weixin.qq.com/ and log in as the WeChat Official Account Administrator In the left frame, under "Settings", click "Account Info" By enabling this feature, your data will be shared with WeChat and flow outside of your organization's compliance and geo boundaries (even if your organization is in a Government Cloud Community region). b. For example, within WeChat, at the brand's site . Step 2: Proceed to the WeChat Channels tab. 2) If you registered your account in mainland China, you can only ask other mainland Chinese users to help unblock your account, and the conditions below should be met: a. Focus on generating awareness and direct engagement with the users rather than hard selling: Prada built their first Channels campaign in March 2020. This feature is accessible from the Discover section in the main menu. The WeChat Official Account inbox is free and supports up to 100 agents with customizable profiles. On the General settings tab, provide the following information: Language: Select the preferred language for your WeChat account. Copy the video link and use the applet to parse it, you can try it. The campaign, called Hidden Poems, Brand Concept by establishing a brand image, List of WeChat Channels Account you follow, List of interactions (comments / likes / notifications) with your WeChat Channels Account, March 2020: in the testing phase with some brands such as Louis Vuitton. Configure routing rules. Here are some ways to attract more users to your WeChat Video Channel . WeChat also accounts for over 30% of the time Chinese people spend online which further proves that WeChat popularity never stopped growing. Compared to Douyins 800 million DAU, WeChat Channels still have some way to go. To begin, log in to your personal WeChat account using the WeChat app. What should I do if I'm unable to unblock my WeChat account? We use our knowledge and expertise to help businesses build meaningful partnerships and develop their network among Chinese customers. Users usually check WeChat Channels on mobile devices, therefore horizontal may not be attractive for viewers. WeChat Channels is a dedicated space to watch video content, similar to Instagram Reels, but more "down to earth". Once the admin has scanned the code, your personal accounts WeChat Channel will now function as your brands Official WeChat Channel, and you can start posting content to it. An Official Account admin, the person who opened your brands Official Account, will then need to scan that code from their phone. WeChat is more than a messaging and social media app - it is a lifestyle for over one billion users across the world. Once youve logged into your personal account, go to the main navigation bar and click on the Discover button, then select WeChat Channels. This will take you to the WeChat Channels feed. We recommend that you use the Customer Service admin center app to configure the latest features, such as unified routing and voice channel. If youre the Official Account admin, scan the code from another device. It is viral in nature and is driven by trends and hashtags such as dancing challenges, lip-sync skits, memes, and fashion and food-related videos. WeChat Channels is a dedicated space to watch video content, similar to Instagram Reels, but more down to earth. Channels provides basic video editing tools allowing users to add thumbnails, hashtags, emojis, text, and background music. Even for big brands like Dior and Lancome, the average views on their Channel accounts arent too optimistic without extra marketing spend the view per video is quite flat, usually below 100. WeChat Channels Livestreaming Rewards Traffic Coupon to Drive Traffic and Sales. If you're in China, so if you're abroad, you cannot quite livestream. We use cookies to make wikiHow great. Users can also search for content under specific hashtags using the WeChat Channels search bar, which is another way they can discover accounts outside of their social circle. Up to 2021, WeChat Channels have 500 million DAU (Daily Active Users), growing at 79% year-on-year. The contents are listed in one column, just like TikTok, and play automatically when scrolled over. So, if you have a few photos, you can try to edit them into a film to get better results. BMW China, Armani Beauty, and Yili Satine became the first advertisers to participate in the beta test. These functions connect with China's dominant digital trend in 2020 . On the Surveys tab, configure a post-conversation survey. Taking the curve of the fast-growing market size of online live streaming ( it will reach around 112 billion yuan in 2020 according to the forecasts ), the WeChat team have provided brands with tools to easily and cost-effectively realize a live broadcast leveraging: the WeChat social features This item can be used as a shoulder bag or top handle bag. App is garbage and a waste of time. I like the app, but the login process really ruins the experience. How to use WeChat's latest function "WeChat Channels" to reach your audiences? Exclusive insights? Step 4: Complete your WeChat Channel profile. From there, the videos can be re-shared if they like enabling viral loop. For WeChat account security, phone numbers provided by virtual network operators such as Skype Out, Google Voice, RingCentral, and others cannot be used for unblocking WeChat accounts. For example, if the country code for the phone number used to register your WeChat account is the U.S. (+1), the country code for the phone number used for unblocking should also be the U.S. WeChat Surveillance Explained. WeChat Video Channel is connected to the entire WeChat ecosystem. Provide details like your name, bio, gender etc., so you can complete . Touch Transfer Button in WeChat. Visual China Group via Getty Images. WeChat has been pushing users to make and watch videos on WeChat Channels, so it may see increased traffic in the near future. It's expected to reach 600 million DAU in 2022. By using our site, you agree to our. More information: Omnichannel Administration app is deprecated. 5. To integrate a WeChat channel with Omnichannel for Customer Service, get the following details: In Dynamics 365, go to one of the apps, and perform the following steps. Its a dedicated space which looks like a video feed for content creators, brands, businesses and individuals to reach a (new) audience beyond their circles of WeChat friends/followers: WeChat Channel / channels / . The app allows for voice and video calls and functions like videos posted on WeChat Channels, a feature similar to Tik Tok.You can also create WeChat official accounts, a Wechat store in something called WeChat mini program, where WeChat users can pay for your products using built-in WeChat Pay, a payment method developed by Tencent. As the feature is still in beta testing, only certain users are able to view and/or enjoy this function at the moment, the significant growth of the short video APP industry segment, the dominant base of WeChats monthly active users (, videos up to 1 hour in length (from Q2 2021) with a video size of 2GB, several hashtags to define topics feature to improve discoverability within this channels section, Following tab content from the WeChat Channels accounts you follow, Friends tab (default tab) = feed with filtered content showing the most liked videos by WeChat friends, Trendy tab = feed with popular posts recommended by WeChat content from other account that the user dont follow, Location ping icon = to access a listing of content published by a nearby user, Your WeChat friends/contacts engagements and activities, URL to access the web interface : https://channels.weixin.qq.com/index, Better brand experience with richer and far more engaging content. 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