The lawsuit . Olaplex created an entirely new category in haircare when the brand launched its bond-building products in 2014. On Thursday, Olaplex began a defensive marketing push to fight back against a lawsuit accusing the brand's products of causing hair loss and scalp sensitivity and irritation. An example of data being processed may be a unique identifier stored in a cookie. By clicking Sign up, you agree to receive marketing emails from Insider 2, Olaplex No. The company has denied the claims made in the lawsuit, telling "GMA" in a statement, "Olaplex products do not cause hair loss or hair breakage. The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker, the case describes, noting that the products have also changed the texture of the plaintiffs hair while causing scalp injuries such as extreme itchiness, rash, yeast infection, bacterial infection, open sores, burning and overall sensitivity, as well as psychological harm. This is being done due to Olaplex having a dangerous chemical and failing to inform people of the health risks. The suit adds that the Olaplex products also contain non-water-soluble substances that can cause users to develop clogged, inflamed, impacted and infected hair follicles. This condition, known as seborrheic dermatitis, is characterized by red, itchy, inflamed, blistered, flaking or scaling skin and hair loss, the suit says. Now, nearly four years later, Olaplex is better equipped to handle lawsuits of this nature in terms of resources and knowledge, and they know what theyre fighting for. Before commenting, please review our comment policy. They allege the products caused hair loss, breakage, brittle . The brand will need to employ a strategic and extended communications and PR plan to win back consumer confidence. Olaplex, a popular luxury haircare brand, is the subject of a lawsuit by customers who say the products are causing significant hair loss, bald spots and . Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. to stem a slowdown in demand and push back against consumer complaints. Hair loss is often a severe condition that affects people of every country, ethnicity, and age. As mentioned, these reviews are not all for the one with an Olaplex lawsuit. David Williams/Bloomberg via Getty Images You may be surprised to know that Olaplex has a lawsuit against their hair loss products. Nearly 30 women joined together to file a lawsuit against Olaplex on February 9, specifically targeting its No. ", 24/7 coverage of breaking news and live events. Some of these include: DEA, aldehydes, formaldehyde, gluten, nuts, parabens, phosphates, phthalates, and sulfates. Sign up for ClassAction.orgs free weekly newsletterhere. The outlook was well below the average analyst estimate of $731 million. The lawsuit, filed . About 30 women are suing the Olaplex hair-care company, claiming its products caused their hair to fall out, bald spots to form, and skin rashes and other conditions to crop up. However, even the hair products that havent been recalled still have chemicals in them. Stay up to date with what you want to know. "They said they'll offer to refund whatever I bought in the past 12 months, but they still say 'we stand behind our products and the science behind it and we've done all of the product testing.' Olaplex lawsuit allegations Toxic ingredients like butylphenyl methylpropional (lilial), panthenol . From the reviews, this is mainly the Olaplex No. Customers suing Olaplex alleged they experienced "bald spots" and other scalp problems. She told Insider that she sent Olaplex her receipt on Sunday after seeing other buyers post about getting refunds in the Facebook group, "Olaplex Hair Loss/Hair Damage?". "We have full confidence and believe in the safety and efficacy of our products," the company continued. 'If this was not the case, I would not be making this video today. Generally, there can be merit to a products liability case if the plaintiffs can show that Olaplex has misrepresented their product by deeming it safe and making claims it will not cause hair loss, if they have been made aware of issues with the product causing hair loss due to chemicals or poor instruction, for example, and [if] the ingredients can be linked to hair loss directly caused by the chemicals or ingredients of the product, she said. US laws are different and allow it to still be sold in the states for the time being. 2 min read. But some customers who spoke to Insider said the products did the opposite of what they promised. I'd say a single bottle will last several months, especially if you're only doing it one, two or three times per week. Ms Wong explained that every Olaplex product has to pass theHuman Repeat Insult Patch Test (HRIPT) before it can go out to customers. (Podcast). In 2016, a very similar hair loss lawsuit was filed against Wen Beauty; the company denied allegations but agreed to a $26 million settlement. Olaplex has strongly denied the allegations, insisting its range does "not cause hair loss or hair breakage". HairLossGeeks.com. "Athlete | Empire" presents the in-depth, intimate stories of these businesses, as told by the players themselves. Now, the video game industry is on watch, Meet the judge deciding the $1.6 billion defamation case against Fox News. Olaplex is being sued after 30 women filed a lawsuit on Feb. 9, claiming the company's products contain allergens and irritants that have resulted in brittle hair and hair loss. . The filing stresses that benzene is so dangerous that the beauty industry has stopped using the ingredient and voluntarily pulled hair care products containing the substance from stores. New cases and investigations, settlement deadlines, and news straight to your inbox. 3 two times a week. Top editors give you the stories you want delivered right to your inbox each weekday. Please download the PDF to view it: Download PDF. articles a month for anyone to read, even non-subscribers! Looking for a refresh, the 44-year-old said she turned to her hairstylist, who suggested the Olaplex hair care line as a possible solution to her problems. 4 Bond Maintenance Shampoo and No. If you are considering using Olaplex products, I strongly recommend you join that Facebook group. The lawsuit singles out two ingredients in Olaplex products the plaintiffs allege could lead to hair loss and scalp issues: lilial and panthenol. In many salons around the world it is offered - at an additional price - as a treatment for those getting their hair coloured. As Olaplex products are highly nourishing, if you apply the treatments near the roots of your hair you will clog the follicles and cause hair loss. The hair loss claims against Olaplex started making the rounds online before the lawsuit was officially filed. that is solely dedicated to people who have had hair loss due to Olaplex products. This case is being fought not only in the court system but also in the court of public opinion. It is a sign that they pored time and money into making their products. The complaint filed Thursday . Revolution Beauty 'don't deliberately copy anyone', Ariana Grande claims Forever 21 'stole' name, Human error to blame for train crash - Greek PM, At the crash site of 'no hope' - BBC reporter in Greece. Customers were complaining that overusing the products was causing serious damage to their hair. ", "If a customer happens to not be satisfied with their purchase, we are always willing to explore a possible refund," the statement continued. There are thousands of people all saying the same thing. Nearly 30 women are suing hair care brand Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that caused them hair loss and dry, brittle hair. The brand is being taken to court for a lawsuit filed by at least 28 women on February 9, 2023. "Defendants have been dismissive of their customers' hair loss, instead describing hair shedding as normal and unavoidable and attributing the hair loss to a long list of other potential causes," the lawsuit said. 'We have publicly released the HRIPT test results for all of our products. Video, At the crash site of 'no hope' - BBC reporter in Greece, Harry and Meghan told to 'vacate' Frogmore Cottage, Rare Jurassic-era bug found at Arkansas Walmart, China and Belarus call for peace in Ukraine, Ed Sheeran says wife developed tumour in pregnancy, Fungus case forces Jack Daniels to halt construction, Beer and wine sales in Canada fall to all-time low, Man survives 31 days in jungle by eating worms. The plaintiffs are collectively seeking $75,000 (62,200) in damages. Olaplex has been around since 2015, and so the fact that there are all these hair loss complaints is unexpected if it's something in the formula, Wong said. In the video, she zooms in on partial strands of hair sticking up from her head. David Williams/Bloomberg via Getty Images, The FTC went after Fortnite. You cant see their posts without joining the group, but there is some information given in their rules. After she showered and used them, only ten hairs broke off, which was way less than what she was used to, after only one use. Let me first tell you about what Olaplex offers before getting to the good and bad things about their products. The FDA determined that sodium benzoate in concentrations up to 0.1 percent by weight is safe for use in hair care products. The lawsuit was filed by a group of nearly 30 consumers represented by Dallas-based lawyer Amy Davis who allege the company's products damaged their hair and scalp. Celebrities, YouTubers and influencers such as Kim Kardashian have all sung the product's praises in recent years. The products also have non water-soluble ingredients, which cause the hair follicle to clog, resulting in seborrheic dermatitis and subsequently inflammation and hair loss, the complaint says. Olaplex products are safe and effective, as millions . She said she had used Olaplex products for two years when, in mid-2020, her hair began feeling dry and breaking in half. It is becoming both a PR and legal nightmare, from what I can see, says Sparks. The chemical in question is butylphenyl methylpropional (lilial). Daniela Sirtori-Cortina. Several of the products have won beauty awards and are sold on the Olaplex website, as well as in Sephora and Ulta from $30 to $96. This browser does not support PDFs. Class-action lawsuits have been filed in different states against Unilever for these products. The Olaplex lawsuit asserted that the company's products caused hair loss, bald spots, scalp rashes, brittle hair, and hair breakage. Olaplexs market value surpassed $19 billion at the start of 2023, but since the news of the lawsuit broke early last week, the brands stock took a sharp decline. Having a patented ingredient unique to their product is a good thing. The customers said in the suit that Olaplex products "contain or have until recently contained" the allergy-causing ingredient lilial, and that they also include panthenol, as well as ingredients like sodium benzoate that they said could form the chemical benzene. You can have harsh ingredients, but a good formulator can still use it to create gentle formulas. Per the case, many of the Olaplex products at issue contain sodium benzoate and ascorbic and/or citric acid chemicals that, when combined, create the known carcinogen benzene. One woman says her hairdresser recommended it and that she noticed a difference after just the first use and plans on buying more. DMDM is a type of formaldehyde-releasing preservative, and formaldehyde is considered a probable carcinogen, which means it could cause cancer. Plaintiffs allege Sephora removed lilial from the Olaplex ingredient list in June 2021, but Olaplex did not actually remove the chemical until February 2022 and still continues to sell its runoff inventory containing lilial instead of recalling them. told "GMA." Hair-care products company Olaplex Holdings, Inc. (Nasdaq: OLPX) said sales . Experts say consumers should consult their stylists or a dermatologist if they're experiencing hair loss to help determine the cause. Personally, I strongly believe the current legal action is a nuisance suit motivated by financial motives. But the lawsuit says Olaplex uses harmful chemicals that left the women's hair and scalps in a worse condition. A network of celebrities, salon workers, and influencers were hired to boost the product and given marketing materials, training, or other information, to make "false or misleading statements," according to the lawsuit. By clicking Sign up, you agree to receive marketing emails from Insider Why? However, the lawsuit against Olaplex Holdings alleges the . 9. Company faces lawsuit alleging its products cause hair loss.

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