As an added bonus, Oprah sits on the board of the corporation, and invested heavily in the company. Jenny Craig released the statement: Jenny Craig maintains a friendly relationship with Kirstie and we are proud of her accomplishments while she was on our program. "I only wish that the Republican re-election committee would spend as much time working on the economy as they seem to be spending trying to harm my pocketbook.". Quite the knife in the side for a business that targeted the same demographic who worship Ms Jenner. Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006. Raymond Weil paid Charlize Theron to wear only his watches for two years. This week's incident is just the latest in a long line of celebrity endorsement fails. In 2005, model Kate Moss lost not one but three endorsements with Burberry, Chanel, and H&M after a photo surfaced of her doingcocaine. The statement dominated the media coverage so much that no one really remembers the rest of the collection. Moss does not seem to have suffered any long-term commercial damage; she's still a top model. He got the axe for being too good at his job. Sharapova is far from the first spokesman to be dropped by Nike. Free and premium plans, Content management software. Ultimately, celebrities tend to direct . 1. Our editorial content is not influenced by any commissions we receive. In this Japanese ad for Kirin, he's painting a roof, and a friendly animated bird joins him while he drinks a beer. According to Jezebel, reports on what exactly the pregnancy had to do with the contract was hazy either she missed engagements or the image of a pregnant woman didn't fit in with their tagline of "feel 17 again.". Some celebrity product endorsements are such natural fits that we have a hard time envisioning the product without the celebrity's face smiling next to it. . A fresh take on sports: the biggest news and most entertaining lists. See pricing, Marketing automation software. Lebron James and Samsung. The Black Eyed Peas frontman was sued by his own clothing line in 2012. He fronted a series of commercials for the car rental corporation throughout the 1970s alongside other celebs including Jamie Lee Curtis. Jessica Simpson partnered with The Tarrant Apparel Group to create the low-priced JS by Jessica Simpson and Princy jeans and apparel collections. Kanye, whats your deal? website are shown as examples of industry practice and are not endorsements by Apparently, loyalty ultimately pays off. Great comedians have made hilariously. "And then all of this earthquake and all this happened and I thought, is that karma? But don't cry over the misfortune of "Cocaine Kate" -- Moss was still somehow able to double her income over the next five years. After internal debates between the CAA's Bryan Lourd, Richard Lovett, and Kevin Huvane, the agency apparently decided to keep Smith on its roster. Absolutely no symbolism was intended. The company then removed the commercial because the possibility of misperception detracted from its original intention to promote our iced coffee.. Apparently, there was some confusion as to when Will.i.ams part of the deal was over. showcases some major celebrity partnership fails in order to demonstrate possible consequences for the individual as well as the company. Let's take the example of Nike, an iconic brand famous for its consistent use of celebrities to endorse its wide range of products. . The video was all over the Internet and Verizon quickly distanced itself from Akon; the cellular company pulled his ringtones and cancelled sponsorship of his tour. The photo above shows Nicole Kidman promoting Etihad Airways. Some celebrities need to make money quickly and others are trying to make sure they remain relevant in between roles. Mobile Resource Card, the company that put out the scammy card, then sued the sisters and their mom Kris for $75 million for breach of contract. Free and premium plans, Sales CRM software. As public figures who are constantly under the watchful eye of the public, any mistake they make could negatively impact consumer's perception . Not to say that Martha Stewart isn't the perfect pitchman for SOME product, just not THIS product. Sign up for our newsletter to get the news, trends and strategies that advertising and media pros want to know delivered weekly to your inbox. Will companies like Nike,. Theron violated the terms of her contract by wearing and being photographed in a Christian Dior watch, resulting in the company suing her for $20 million. Basketballer Lebron James had been well known for his partnership with phone manufacturer Samsung. Poor William Shatner. In 2007, SI.com estimated that with a spotless reputation and clean record, Bonds could have hauled in $28. The company, on the other hand, states that Perry's waning popularity in Europe caused sales to go down, which is why they didnt want to continue a business relationship with her. We're committed to your privacy. Kanye West, also known as Ye, considers himself "too big to fail." Now he has proved himself wrong. The socialite took $3.5 million to endorse a certain brand of hair extensions, but then allegedly wore a competitor's extensions. The company dropped her, saying her pregnancy violated their contract. Weve only heard one side. Apparently, people took this to mean that he wasnt being patriotic. 6. Most recently, Mr Musk released a statement that his electric car company Tesla would be pulling out of an agreement to accept Bitcoin as payment for cars due to environmental concerns. as well as other partner offers and accept our, CLICK HERE TO SEE 10 CELEBRITY ENDORSEMENT DEALS THAT WENT WRONG >>>, 15 Ways Sports Stars Go From Field To Jail. accidentally caught calling his endorsement a scam. Endorsement deals are, of course, big business. Here's some of the biggest clangers. neither companies decided to renew his contract. 4 / 11. Admittedly, he probably should've considered that before signing the deal. Hatcher denied that she breached the deal and countersued them for claiming she had. After 14 years as a Priceline spokesperson -- best known for his role as "The Negotiator" -- Shatner's character is literally getting pushed off a cliff. Celebrities as testimonials can push a brand to new levels of popularity, boost sales, and create ever-lasting icons for advertisement campaigns. You may unsubscribe from these communications at any time. David Beckham endorses a number of companies, which feature him prominently in print advertising. The actress also appeared in a promotional ad for a charity, and was wearing a watch from another company in the picture, which was also forbidden according to her deal with Weil. Want to learn more about celebrity endorsements and product placements? The Bill has been under discussion since 2015. Then there are other celebrity endorsements, which attract consumer rage like a moth to a flame. This is a case where the celebrity struck back and won. People don't only make brand to celebrity associations, they can make brand to celebrity scandal associations. Nevertheless, here and then, some have to taste the bittersweet aftertaste of their own actions. Celebrity endorsements gone bad. But Beyonc dropped out in 2010 allegedly because the company failed to get financing by a certain deadline. But in retrospect, actor Will Smith was given countless reasons to regret his hasty reaction. Find us online at HollywoodBranded.com. By clicking Sign up, you agree to receive marketing emails from Insider They stopped running the ad out of "sensitivity to theirsituation.". First things first. Or, maybe she was too tired to come to promotional events (pregnancy can do that sometimes) and they had to end their partnership. Catholic bishop from Texas, Rene Gracido asked for a boycott not only of Pepsi but of its holdings as well, including Taco Bell, KFC, and Pizza Hut. Moral of the story: always get everything in writing. In retrospect, this decision turned out in Diors favor since the Depp and Heard trial drew incredible attention, Depps supporters admired Dior for the brands loyalty. Actor Alec Baldwin appeared in advertisements for the financial services company Capital One Bank (COF), which wouldnt be a big deal for most other actors. Carlesimo, during a heated practice session. Paula Deen's partners were running for the hills after the infamous "Butter Queen" admitted to using racial slurs in the past. 1. The Milk Processor Education Program pulled its ad featuring twins Mary-Kate and Ashley Olsen after Mary-Kate sought treatment for an eating disorder in 2004. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. Contact this reporter at katie@buzzfeed.com. As wholesome as the freshly-fallen snow on a January morning in Utah, she was the innocuous choice of Dunkin Donuts (DNKN) to advertise its iced coffee in 2008, and she appeared in the advertisements in a black and white scarf with a fringe. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '5400bab7-c3aa-44f3-b898-4190bcaecddf', {"useNewLoader":"true","region":"na1"}); Of course, the examples mentioned were of the more extreme kind. Furthermore, celebrity activism is based on the premise that if we only knew about an issue, we could do something, anything, to make a difference. Don't Kard me. Before he became famous for all the wrong reasons. Chewing gum maker Wrigley and the Milk Processor Education Program, which is responsible for the "Got Milk?" Here is LeBron's broadcast of his product's failings. Kanye West, also known as Ye, considers himself too big to fail. Now he has proved himself wrong. Some celebrities with large followings are promoting products such as diet pills and detox teas on social media. . All Rights Reserved. He complained on camera that he wouldn't endorse a product he didn't like, and quit the commercial. True or false, Alley appeared on "Oprah" two months later to apologize for regaining all the weight. Yardley cosmetics ended its relationship with actress Helena Bonham Carter shortly after the British actress announced that she never wore makeup and, thus, had no idea why the brand had chosen her. By clicking Sign up, you agree to receive marketing emails from Insider In 2020, the Pirates of the Caribbean star - who denied ever being violent towards his ex-wife Amber Heard - went to court over an article published in The Sun, which branded him a wife-beater. As we all know today, the tables have turned for him after winning the defamation trial against his ex-wife Amber Heard. Why are Priceline execs sending Shatner to his fiery demise? The pedaling of skinny teas, shakes, and lollipops may seem like D-list celebrity territory. Simpson, LeBron James and Oscar Pistorius. Let us know in the comment section below. Small gestures by celebrities can cause stock prices to plummet and billions to be lost on the stock market. After internal debates between the CAA's Bryan Lourd, Richard Lovett, and Kevin Huvane, the agency apparently decided to keep Smith on its roster. 2. Though, much like the fans that have been crowding outside the courts to show their support for him, not every brand has given up on the actor.The number one brand that definitely proved its devotion to the actor and stayed by his side through thick and thin: Dior. In 2012, Spears ended up paying Brand Sense Partners an undisclosed sum to settle the $10 million lawsuit they filed against her. Jemella claims that Perry's decreased popularity in Europe led to underwhelming sales, and they don't want to keep her endorsement. We are very proud and protective of the image of the Milk Mustache campaign and the responsible message it sends to teens.. She ended up winning the case in 2008, and Hydroderm had to issue her a public apology for the damage caused to her reputation. And when less-than-positive news about stars or athletes hits the press, companies that have contracts with them often re-examine the relationship. Baldwin and his mother, a loyal customer, had been featured in a Wegmans commercial that the supermarket decided to pull after Baldwin belligerently refused to turn his cell phone off during a flight's takeoff earlier this winter. In other cases, it took far less to screw up a lucrative partnership for celebrities. The protest themed ad showed 21-year-old super model Kendall Jenner participating in a photo shoot and then joining up with protestors and approaching a cop with a can of Pepsi soda. According to an unnamed insider, J.K. Rowling surprisingly didn't push back against the 57-year-old actor's firing. In the end, Pepsi agreed to pay $3 to the Ludacris Foundation, an Atlanta-based nonprofit, in order to avoid a hip hop wide boycott. 6/31 SLIDES . Univision, Televisa, Farouk Systems, NBCUniversal, Macy's, and NASCAR (so far). Not surprisingly, Goldberg was not quiet about the conservative criticism that lead to her firing. Actress Ellen Page, known for her role in Juno and Inception, was endorsing Cisco's video teleconferencing system as far as a decade ago. Articles from any device ; newspaper archives from 2006 univision, Televisa, Farouk Systems,,. The defamation trial against his ex-wife Amber Heard is responsible for the `` Milk! Their contract the socialite took $ 3.5 million to endorse a product he did n't push back against the actor! Relevant in between roles retrospect, actor Will Smith was given countless reasons to regret his reaction... 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